Joe Zeff
Joe Zeff is president of Joe Zeff Design.
Joe works with Fortune 500 companies to create interactive content, turning sellers into storytellers. He leverages his experience as Presentation Editor of The New York Times and Graphics Director of Time magazine, where he learned to simplify complex material so that readers could understand.
He started Joe Zeff Design in 2000. When the iPad was launched 10 years later, Joe’s company created some of the first apps to demonstrate the potential of interactive storytelling on the new device. Four of the apps he designed were chosen by Apple as App of the Week, and one was named to the iTunes Hall of Fame. Joe Zeff Design then turned its focus to helping businesses tell better stories, not only on iPads but as infographics, presentations, websites, interactive sales tools and augmented reality experiences.